Greetings from San Francisco, New York and Kansas City!

It is with great excitement I announce that in January 2011 my dear friend Jane Lilly Warren and I are launching a new monthly lifestyle publication titled Matchbook: Field Guide to a Charmed Life. Each digital issue we look forward to celebrating the classics (shaken and stirred!) in our own unique fashion with delectable bites of style, beauty, decor, travel, and culture. The darling Fallon Hogarty has become our right-hand-gal as we organize the spectacular line-up for our premier issue. I’ve been pinching myself the entire process and it’s only just begun! I do hope you’ll join us on this grand adventure by following us on Twitter and “liking” us on Facebook. I can’t wait to share this surreal experience with you every step of the way! The Matchbook team believes there ought to be a destination for campfires, confetti, and joie de vivre in the virtual world — and we’re setting out to create it.

Feel free to snatch the image above and spread the news! None of this would have ever been possible without your support. Thank YOU for helping to make this Neo-Trad’s dreams come true!

From lipstick to letterpress, gelato to grosgrain, and Paris to Peru, consider us your field guide to a charmed life!

80 comments on “Announcing…

  1. Katie Armour Post author

    Colette and Jennie — Thank you! I promise fresh, original content that will make you smile. We plan on mixing things up and I just know you’ll love it : )

  2. Brandi

    Katie, what a fantastic idea!! Now I really have something to look forward to once the holidays are over. There are days like this that I don’t like grad school, mainly because I wish I had time to create my own project like this. I’ll leave it up to you for now — I’m sure it’s going to be amazing.

  3. Katie Armour Post author

    Emma — Thank you for your support love! xx

    Brandi — Hang in there! Grad school will be over before you know it and then you’ll have magazines like ours begging for your help : ) Your excitement and ongoing support means so much to us. Jane were actually talking about how much we love your blog last night—it was among the very first blogs each of us read! xoxoxoxo

    Helena — You’re such a dear! You never know when we may need help over the pond. I’ll keep you posted : )

  4. Will

    Congratulations, Katie! Given the delectable treats you post here daily I just know your new project will be equally as pleasing! Hope all goes preparing the first issue!

  5. Katie Armour Post author

    Will — Thank you! Believe it or not the premier issue is almost wrapped. I think you’ll enjoy it thoroughly ; )

    Roxy — Thanks sweetheart! Your support means so much! xx

    Abbie — Thank you! Something for your to look forward to in cold winter months, right? xo

  6. Ashley

    This is so very exciting! January is the perfect time for something fresh and new! Can’t wait to see your take on this new digital medium.

  7. Katie Armour Post author

    Shoshana — I’ve always wanted to be somebody’s Chrismukka present : )

    Ashley — Thank you! I think you will pleased with what we have planned. I’ve been pinching myself interviewing my design idols and such. It’s going to be quite the premier issue : )

    Meg — Thank you for your support! Wouldn’t be here without readers like YOU. xx

    Christina — We’re only just getting started. I can’t wait to share more! xo

  8. geri

    i just love the name! i was sure this was your next step, (hoping this was your next step). so thrilled lox papers, a lovely being and neo traditionalist have all teamed up! i am positive that the magazine will be nothing short of fantastic! the three of you are very talented and entertaining! so excited for january! congratulations katie!

  9. Katie Armour Post author

    Geri — I just teared up! Thank you!!! We debated the name for quite some time, but Matchbook just fit. I love that it’s a bit nostalgic (that’s us!) and has a masculine bend to balance out our overtly feminine aesthetic. I hope you love the magazine…I have a feeling you will : )

  10. kristin

    katie- congrats! I’m giddy with excitement! You have a great eye for design and the classics…I can’t wait to see what you ladies come up with! xoxo

  11. ashley

    You three are a real DREAM team! I cannot wait to see what magic you create together and SO SO excited for your new venture! congrats my dear!

  12. kelly

    Congratulations Katie! I am a huge NEO-trad fan and can’t wait to see your new creation…I’m sure it will be fabulous :)

    xo Kelly

  13. Julia

    This is AMAZING, Katie! I’m so excited for your new venture! Can’t wait to see the premiere issue! Congratulations!

  14. quintessence

    So exciting – what a fabulous duo (and a half). Can’t wait to read what you have dreamed up and to see Jane’s (what I’m sure is) spectacular design!!

  15. Marsha

    I am so totally onboard with your new venture. Congratulations, ladies. I’m posting about it too. Make sure you give us your button when it’s ready. xx’s

  16. Daytona @ Nooks & Cranberries

    Looking forward to seeing the new magazine and all the inspiration within. January–what a perfect month to launch something new. While the skies are gray and the weather chilly, we all need a little beauty and inspiration! Best of luck with your new endeavor–I signed up for fb/twitter to get updates!

  17. Alex

    This is amazing. I can’t wait until the first issue…one more thing to look forward to in the new year!!

  18. Champagne Maker

    Congrats Katie! The news is spreading like wildfire! I, like everyone else, will repost this and you’ll be famous in 20 seconds. It will be so fun to see everyone’s page have your Matchbooks right up front today! Work hard, keep smiling and no drama! You girls are amazing! We’re all watching! (no pressure huh!) xov

  19. Meagan

    Wow, Katie. How amazing that you did this – I’m so envious! An online mag is something I’ve always dreamed of doing. I went to school for journalism and had my focus in magazines! So if you need any help…I’m unemployed and incredibly enthusiastic!!! Best of luck to you!!

  20. Katie Armour Post author

    Meagan — Your comment made me smile. You’d be an asset to any team. We’re starting small, but I’ll keep you posted : )

    Thank you everyone for your support!!! I’m absolutely tickled. xx

  21. Lindsay

    Congratulations to all of you! With three of my favorite ladies at the healm Matchbook is guarenteed to be fabulous. I’ll be anxiously awaiting the first edition! xo

  22. Kate Collins Interiors

    Oh my goodness!! I can’t wait to tell my readers. I couldn’t be happier for you and Jane. This is going to be amazing! Your life must be in overdrive crazy busy but if you’re ever in SF, I’d love to grab coffee.

  23. Katie Armour Post author

    Kate Collins — I’m sorry I’ve been so MIA. Yes to coffee! I will find time!!! xoxo

    Thank you again to EVERYONE for your outpouring of support. I am beyond excited to share our premier issue with you in January. If you enjoy The Neo-Trad, Lox Papers, and A Lovely Being than Matchbook will be right up your alley! xoxo

  24. Clare Benzian

    CONGRATS!! I have no doubt this will be amazing. So happy for you and cannot wait for January to come!


  25. kelly ann

    i cannot even tell how excited how i am for this! you and your blog always inspire me, and i can’t wait for this new project!

    you are lovely. :) xo.

  26. Colleen in Sun Valley

    FABULOUS! Even a baby-boomer can appreciate and anticipate! From Erin’s sister IHHSer, colleen

  27. La Dolfina

    WOW, that’s some super exciting news!!!
    So happy for your new endeavor.
    Please let me know if I can ever help.
    I’d love to offer my prop shop for any of your styling needs, located right here in Alameda!!
    Looking forward to grabbing lunch or coffee soon, though I understand you probably aren’t even sleeping with all this excitement.
    Congratulations Katie

  28. Katie Armour Post author

    Thank you everyone for your kind words! It’s smart, stylish women like yourselves that have inspired us to take the plunge and create Matchbook. I just know you’ll love it! xx Katie

  29. Cynthia

    Wonderful!!!! I can’t wait!!!! Since discovering your blog recently I have felt so excited to know their are others like myself. That live in a timeless era all things Chic!!!! Now off to post this exciting news!!!!!

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