I’m a big fan of having a fashion uniform—you know, the foolproof classics you turn to time and again. Well, it would appear J.Crew is, too. Their new “Always List” spotlights the staples in any stylish woman’s wardrobe—stripes, the button-up, denim, and so forth. I love the understatedly chic mood of the campaign, from the model’s bold orangey-red lip (Jenna Lyons is known to favor NARS Heat Wave and Red Square) to her unfussy low pony with its simple center part.
I’m seriously downsizing my wardrobe for our our move to Denmark and will be keeping this concept of timelessness in mind as I pack. On my always list…? Black high-rise jeans, crewneck cashmere sweaters, a big cashmere wrap scarf, and my favorite ankle booties. What staples am I missing….? Would love to hear what’s on your list!